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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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Lifelong statuses in Miles and More programme - Tomasz Makaruk

Lifelong statuses in Miles and More programme

Miles and More loyalty programme, whose partners include, among others,…
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Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: login_at
Emirates Skywards – the essence of the loyalty programme. - Tomasz Makaruk

Emirates Skywards – the essence of the loyalty programme.

In search for a loyalty programme’s gold standard you should…
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Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: login_at
The metaverse in loyalty programmes. And much more. - Tomasz Makaruk

The metaverse in loyalty programmes. And much more.

The concept of the metaverse had been familiar to fans…
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Posted on: 25 May 2022 Last updated on: 9 February 2023 Comments: 0 Written by: login_at
Loyalty management in traditional trade - Tomasz Makaruk

Loyalty management in traditional trade

We recently gave a lecture, “Data journey: digitalization, automation and…
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Posted on: 23 May 2022 Last updated on: 9 February 2023 Comments: 1 Written by: login_at

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

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See also

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