• Skip to main navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Tomasz Makaruk
  • Blog
    • Loyalty programs
    • Sales promotions
  • Why is it worthwhile to read this blog?
  • Contact
  • Polski
  • Skip to menu toggle button

Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

  • LinkedIn
  • i360
  • Back to top ↑

Category: Loyalty programs

Poland Loyalty Programs Market Intelligence and Future Growth Dynamics - Tomasz Makaruk

Poland Loyalty Programs Market Intelligence and Future Growth Dynamics

This article is a transcript of a conversation with Jakub…
Continue reading “Poland Loyalty Programs Market Intelligence and Future Growth Dynamics”…
Posted on: 31 October 2025 Last updated on: 15 October 2026 Comments: 0 Written by: dr Tomasz Makaruk
Judgment Day in the Loyalty Programs Market - Tomasz Makaruk

Judgment Day in the Loyalty Programs Market

I’m awfully late. Last Friday, those utmost kind researchers from…
Continue reading “Judgment Day in the Loyalty Programs Market”…
Posted on: 7 October 2025 Last updated on: 7 October 2025 Comments: 0 Written by: Tomasz Makaruk
Applications of artificial intelligence in loyalty programs - Tomasz Makaruk

Applications of artificial intelligence in loyalty programs

“Artificial intelligence is the future not only for technology development,…
Continue reading “Applications of artificial intelligence in loyalty programs”…
Posted on: 5 February 2025 Last updated on: 5 February 2025 Comments: 0 Written by: Tomasz Makaruk
Earning to fly. Financial Times. - Tomasz Makaruk

Earning to fly. Financial Times.

Financial Times, which I read with my morning coffee, published…
Continue reading “Earning to fly. Financial Times.”…
Posted on: 31 January 2025 Last updated on: 31 January 2025 Comments: 0 Written by: Tomasz Makaruk
Lifelong statuses in Miles and More programme - Tomasz Makaruk

Lifelong statuses in Miles and More programme

Miles and More loyalty programme, whose partners include, among others,…
Continue reading “Lifelong statuses in Miles and More programme”…
Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: login_at
Emirates Skywards – the essence of the loyalty programme. - Tomasz Makaruk

Emirates Skywards – the essence of the loyalty programme.

In search for a loyalty programme’s gold standard you should…
Continue reading “Emirates Skywards – the essence of the loyalty programme.”…
Posted on: 13 March 2024 Last updated on: 13 March 2024 Comments: 0 Written by: login_at
Loyalty Barbie Land - Tomasz Makaruk

Loyalty Barbie Land

We live in an perfect society. Our personal data is…
Continue reading “Loyalty Barbie Land”…
Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk
Time to Riff app – a loyalty program - Tomasz Makaruk

Time to Riff app – a loyalty program

The discount loyalty program for the clients of two retail…
Continue reading “Time to Riff app – a loyalty program”…
Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk
5 Rules for effective implementation, the know-how of loyalty programmes! - Tomasz Makaruk

5 Rules for effective implementation, the know-how of loyalty programmes!

We find ourselves in a time when the desire to…
Continue reading “5 Rules for effective implementation, the know-how of loyalty programmes!”…
Posted on: 14 April 2023 Last updated on: 14 April 2023 Comments: 0 Written by: Karolina
1 2 3 … 5 Next page »

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

Certificate ISO 27001

Znak certyfikacji ISO 27001 - i360 Sp. z o.o.

DATA PROTECTION OFFICER
Weronika Karkówka

e-mail: [email protected]

See also

  • Contents
  • Incentive and loyalty programmes
  • My CSR
© 2026 Tomasz Makaruk | Using Modern WordPress theme. | Back to top ↑
  • LinkedIn
  • i360
  • Back to top ↑