• Skip to main navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Tomasz Makaruk
  • Blog
    • Loyalty programs
    • Sales promotions
  • Why is it worthwhile to read this blog?
  • Contact
  • Polski
  • Skip to menu toggle button

Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

  • LinkedIn
  • i360
  • Back to top ↑

Category: Loyalty programs (page 3)

Expo 2020 - conclusions for organizers of loyalty programs - Tomasz Makaruk

Expo 2020 – conclusions for organizers of loyalty programs

Expo 2020 is a global exhibition held in Dubai with…
Continue reading “Expo 2020 – conclusions for organizers of loyalty programs”…
Posted on: 24 February 2022 Last updated on: 24 February 2022 Comments: 0 Written by: Tomasz Makaruk
I’m sorry for the chatbot – when AI gets out of control - Tomasz Makaruk

I’m sorry for the chatbot – when AI gets out of control

Loyalty programs have become an essential component of a toolkit…
Continue reading “I’m sorry for the chatbot – when AI gets out of control”…
Posted on: 13 January 2022 Last updated on: 13 January 2022 Comments: 1 Written by: Tomasz Makaruk
Loyalty programs for shareholders - Tomasz Makaruk

Loyalty programs for shareholders

Loyalty programs aimed at individual investors (also known as shareholders)…
Continue reading “Loyalty programs for shareholders”…
Posted on: 22 October 2021 Last updated on: 22 October 2021 Comments: 0 Written by: Tomasz Makaruk
The lipstick effect and loyalty programs - Tomasz Makaruk

The lipstick effect and loyalty programs

This text is a comment included in the introduction to…
Continue reading “The lipstick effect and loyalty programs”…
Posted on: 22 October 2021 Last updated on: 22 October 2021 Comments: 0 Written by: Tomasz Makaruk
i360 launches YouTube channel about loyalty programs - Tomasz Makaruk

i360 launches YouTube channel about loyalty programs

“About loyalty programs by night” is the name of a new professional channel dedicated to loyalty programs, which is available on YouTube. The aim of the project is to provide reliable, highly factual knowledge on B2C loyalty and B2B incentive programmes.
Continue reading “i360 launches YouTube channel about loyalty programs”…
Posted on: 5 November 2020 Last updated on: 5 November 2020 Comments: 0 Written by: Tomasz Makaruk
Payment methods with loyalty program application - Tomasz Makaruk

Payment methods with loyalty program application

Two weeks ago, I wrote about mobile payments in loyalty program applications using the example of food retail, comparing solutions offered by the Żappka Pay, Lidl Pay and mobile payments in My Carrefour loyalty program applications.
Continue reading “Payment methods with loyalty program application”…
Posted on: 5 November 2020 Last updated on: 5 November 2020 Comments: 0 Written by: Tomasz Makaruk
Success story. FMCG. PLN 35 million on additional sales every year. For 7 years now - Tomasz Makaruk

Success story. FMCG. PLN 35 million on additional sales every year. For 7 years now

The time of the pandemic and the accompanying social distancing phenomenon resulted in work moving from offices to our flats and houses.
Continue reading “Success story. FMCG. PLN 35 million on additional sales every year. For 7 years now”…
Posted on: 2 June 2020 Last updated on: 25 June 2020 Comments: 0 Written by: Tomasz Makaruk
10 years of blogging about loyalty programmes - Tomasz Makaruk

10 years of blogging about loyalty programmes

It has been 10 years since I started writing a blog about widely understood issues related to loyalty programmes and sales promotion…
Continue reading “10 years of blogging about loyalty programmes”…
Posted on: 2 June 2020 Last updated on: 25 June 2020 Comments: 0 Written by: Tomasz Makaruk
#Ask i360 - Tomasz Makaruk

#Ask i360

Free consultations with i360 experts on loyalty programmes, promotions and sales support. Especially for you, from May 18 to June 30, 2020, we are opening up the #Ask i360 campaign.
Continue reading “#Ask i360”…
Posted on: 2 June 2020 Last updated on: 25 June 2020 Comments: 0 Written by: Tomasz Makaruk
« Previous page 1 2 3 4 5 Next page »

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

Certificate ISO 27001

Znak certyfikacji ISO 27001 - i360 Sp. z o.o.

DATA PROTECTION OFFICER
Weronika Karkówka

e-mail: [email protected]

See also

  • Contents
  • Incentive and loyalty programmes
  • My CSR
© 2026 Tomasz Makaruk | Using Modern WordPress theme. | Back to top ↑
  • LinkedIn
  • i360
  • Back to top ↑