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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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Category: Loyalty programs (page 5)

7 costly mistakes, that 8 of 10 organizers of loyalty programs make - Tomasz Makaruk

7 costly mistakes, that 8 of 10 organizers of loyalty programs make

Analysis of experiences from 2009-2018 Loyalty programs are currently very…
Continue reading “7 costly mistakes, that 8 of 10 organizers of loyalty programs make”…
Posted on: 13 June 2018 Last updated on: 22 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
What criteria should be followed when choosing a loyalty program provider? - Tomasz Makaruk

What criteria should be followed when choosing a loyalty program provider?

Analysis of experiences from 2009 to 2018 How to choose…
Continue reading “What criteria should be followed when choosing a loyalty program provider?”…
Posted on: 13 June 2018 Last updated on: 22 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
i360 Forbes Diamond 2018 - Tomasz Makaruk

i360 Forbes Diamond 2018

When a year ago i360 Sp. z.o.o. was honored with…
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Posted on: 16 April 2018 Last updated on: 22 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
i360 leader in the ranking of the skills to organize effective loyalty programs - Tomasz Makaruk

i360 leader in the ranking of the skills to organize effective loyalty programs

In the publication No. 7-8 (458) (July-August 2017) “Report of…
Continue reading “i360 leader in the ranking of the skills to organize effective loyalty programs”…
Posted on: 23 June 2017 Last updated on: 22 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
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About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

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e-mail: [email protected]

See also

  • Contents
  • Incentive and loyalty programmes
  • My CSR
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