Status Match as a strategic weapon. What can loyalty programme marketers learn from Virgin’s offensive aimed at BA customers?
On 23 February 2026, the US edition of the Financial Times published…
Author: dr Tomasz Makaruk
Poland Loyalty Programs Market Intelligence and Future Growth Dynamics
This article is a transcript of a conversation with Jakub…
Incentive coefficient – a method of measuring loyalty programme attractiveness
While working on a loyalty programme to be implemented, there…
Organizers of promotional lotteries are not obliged to submit IGH-1 and IGH/1A
Exactly a year ago, on 16 October 2017, I posted…
Failure of the Plenti coalition program in the USA
The welcome text at www.plenti.com sounds like the last farewell…
Everything on the phone. Conclusions from the “Monitor of Loyalty Programs” study
The following text has been posted as an introduction of…
Market of loyalty programs 2018
Last 12 months, ie the period between September 2017 and…
Between RODO, AML and the regulations governing the organization of lotteries. The scope of data collected from lottery winners
The example of McDonalds, which as part of a lottery…
Responsibilities of the lottery organizer under the AML act
On July 13, 2018 the act of March 1, 2018…