Status Match as a strategic weapon. What can loyalty programme marketers learn from Virgin’s offensive aimed at BA customers?
On 23 February 2026, the US edition of the Financial Times published…
Poland Loyalty Programs Market Intelligence and Future Growth Dynamics
This article is a transcript of a conversation with Jakub…
Judgment Day in the Loyalty Programs Market
I’m awfully late. Last Friday, those utmost kind researchers from…
Celebrating 10 years of continuous cooperation with Łukasz Sankowski
If you have been working with someone for over a…
My experience with the Oxford Artificial Intelligence Programme
This past January, I began a 6-week intensive course on…
Applications of artificial intelligence in loyalty programs
“Artificial intelligence is the future not only for technology development,…
Earning to fly. Financial Times.
Financial Times, which I read with my morning coffee, published…
Lifelong statuses in Miles and More programme
Miles and More loyalty programme, whose partners include, among others,…
Emirates Skywards – the essence of the loyalty programme.
In search for a loyalty programme’s gold standard you should…