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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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In fear of opening refrigerators, or loyalty programs in 2022

This text is an introduction to the Loyalty Programs Monitor…
Continue reading “In fear of opening refrigerators, or loyalty programs in 2022”…
Posted on: 13 September 2022 Last updated on: 13 September 2022 Comments: 0 Written by: Tomasz Makaruk

The metaverse in loyalty programmes. And much more.

The concept of the metaverse had been familiar to fans…
Continue reading “The metaverse in loyalty programmes. And much more.”…
Posted on: 25 May 2022 Last updated on: 9 February 2023 Comments: 0 Written by: login_at

Loyalty management in traditional trade

We recently gave a lecture, “Data journey: digitalization, automation and…
Continue reading “Loyalty management in traditional trade”…
Posted on: 23 May 2022 Last updated on: 9 February 2023 Comments: 1 Written by: login_at

Certified Loyalty Marketing Professional

CLMP, or Certified Loyalty Marketing Professional, is a 3-day seminar…
Continue reading “Certified Loyalty Marketing Professional”…
Posted on: 31 March 2022 Last updated on: 6 April 2022 Comments: 0 Written by: Tomasz Makaruk

Loyalty Insights from Poland – my interview on Let’s Talk Loyalty

WOW. What a fantastic experience to be a guest on…
Continue reading “Loyalty Insights from Poland – my interview on Let’s Talk Loyalty”…
Posted on: 16 March 2022 Last updated on: 16 March 2022 Comments: 0 Written by: Tomasz Makaruk

i360 is Gold Partner of Loyalty Planet 360° Forum

On 21-22 April 2022, one of the most important events…
Continue reading “i360 is Gold Partner of Loyalty Planet 360° Forum”…
Posted on: 14 March 2022 Last updated on: 15 March 2022 Comments: 0 Written by: Tomasz Makaruk

We start cooperation with Let’s Talk Loyalty

We start the year 2022 in i360 by establishing cooperation…
Continue reading “We start cooperation with Let’s Talk Loyalty”…
Posted on: 24 February 2022 Last updated on: 24 February 2022 Comments: 0 Written by: Tomasz Makaruk

Expo 2020 – conclusions for organizers of loyalty programs

Expo 2020 is a global exhibition held in Dubai with…
Continue reading “Expo 2020 – conclusions for organizers of loyalty programs”…
Posted on: 24 February 2022 Last updated on: 24 February 2022 Comments: 0 Written by: Tomasz Makaruk

Click&Collect in a mobile application

The dynamic development of the modern market has significantly contributed…
Continue reading “Click&Collect in a mobile application”…
Posted on: 13 January 2022 Last updated on: 13 January 2022 Comments: 0 Written by: Tomasz Makaruk
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About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

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See also

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