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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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I’m sorry for the chatbot – when AI gets out of control

Loyalty programs have become an essential component of a toolkit…
Continue reading “I’m sorry for the chatbot – when AI gets out of control”…
Posted on: 13 January 2022 Last updated on: 13 January 2022 Comments: 1 Written by: Tomasz Makaruk

Payment methods with loyalty program app

Today’s text is devoted to a comparison of the functional…
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Posted on: 22 October 2021 Last updated on: 22 October 2021 Comments: 0 Written by: Tomasz Makaruk

Filling stations loyalty programs

Filling stations are characterised by the highest percentage of active…
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Posted on: 22 October 2021 Last updated on: 22 October 2021 Comments: 0 Written by: Tomasz Makaruk

Loyalty programs for shareholders

Loyalty programs aimed at individual investors (also known as shareholders)…
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Posted on: 22 October 2021 Last updated on: 22 October 2021 Comments: 0 Written by: Tomasz Makaruk

The lipstick effect and loyalty programs

This text is a comment included in the introduction to…
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Posted on: 22 October 2021 Last updated on: 22 October 2021 Comments: 0 Written by: Tomasz Makaruk

Who is a flat-rate tax payer? Important ruling by the Supreme Administrative Court.

According to the ruling by the Supreme Administrative Court (NSA),…
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Posted on: 1 April 2021 Last updated on: 1 April 2021 Comments: 0 Written by: Agata Kisło

The i360 Sales Director answers questions from Media Marketing

The December issue of Media Marketing Polska monthly features an…
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Posted on: 1 April 2021 Last updated on: 1 April 2021 Comments: 0 Written by: Agata Kisło

Why is it not a good idea to run a loyalty programme without the support of a professional supplier?

Running a loyalty programme without the help of specialists from…
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Posted on: 1 April 2021 Last updated on: 14 October 2024 Comments: 0 Written by: Agata Kisło

Everything you need to know about organising a lottery

According to Polish law, there are four types of lotteries:…
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Posted on: 1 April 2021 Last updated on: 1 April 2021 Comments: 1 Written by: Agata Kisło
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About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

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