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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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Author: Tomasz Makaruk

Judgment Day in the Loyalty Programs Market - Tomasz Makaruk

Judgment Day in the Loyalty Programs Market

I’m awfully late. Last Friday, those utmost kind researchers from…
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Posted on: 7 October 2025 Last updated on: 7 October 2025 Comments: 0 Written by: Tomasz Makaruk
Celebrating 10 years of continuous cooperation with Łukasz Sankowski - Tomasz Makaruk

Celebrating 10 years of continuous cooperation with Łukasz Sankowski

If you have been working with someone for over a…
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Posted on: 12 August 2025 Last updated on: 12 August 2025 Comments: 0 Written by: Tomasz Makaruk
My experience with the Oxford Artificial Intelligence Programme - Tomasz Makaruk

My experience with the Oxford Artificial Intelligence Programme

This past January, I began a 6-week intensive course on…
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Posted on: 26 March 2025 Last updated on: 8 May 2025 Comments: 0 Written by: Tomasz Makaruk
Applications of artificial intelligence in loyalty programs - Tomasz Makaruk

Applications of artificial intelligence in loyalty programs

“Artificial intelligence is the future not only for technology development,…
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Posted on: 5 February 2025 Last updated on: 5 February 2025 Comments: 0 Written by: Tomasz Makaruk
Earning to fly. Financial Times. - Tomasz Makaruk

Earning to fly. Financial Times.

Financial Times, which I read with my morning coffee, published…
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Posted on: 31 January 2025 Last updated on: 31 January 2025 Comments: 0 Written by: Tomasz Makaruk
Loyalty Barbie Land - Tomasz Makaruk

Loyalty Barbie Land

We live in an perfect society. Our personal data is…
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Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk
Time to Riff app – a loyalty program - Tomasz Makaruk

Time to Riff app – a loyalty program

The discount loyalty program for the clients of two retail…
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Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk
Obraz zawierający osoba, zrzut ekranu, sztuka, w pomieszczeniu Opis wygenerowany automatycznie

Prices and Emotions. Key success factors in competing for consumer budgets limited by inflation.

Inflation has limited the purchasing power of consumers. At the…
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Posted on: 20 June 2023 Last updated on: 20 June 2023 Comments: 0 Written by: Tomasz Makaruk
Customer loyalty in the age of UX, Content, and AI - Tomasz Makaruk

Customer loyalty in the age of UX, Content, and AI

In today’s dynamic business world, acquiring and retaining customers has…
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Posted on: 1 June 2023 Last updated on: 1 June 2023 Comments: 0 Written by: Tomasz Makaruk
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About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

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