Ta strona korzysta z ciasteczek aby świadczyć usługi na najwyższym poziomie. Dalsze korzystanie ze strony oznacza, że zgadzasz się na ich użycie.

Choose which cookies you allow
Necessary Required for the site to work, such as remembering this choice. Always active

  • Skip to main navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Tomasz Makaruk
  • Blog
    • Loyalty programs
    • Sales promotions
  • Why is it worthwhile to read this blog?
  • Contact
  • Polski
  • Skip to menu toggle button

Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

  • LinkedIn
  • i360
  • Back to top ↑

Loyalty Barbie Land

We live in an perfect society. Our personal data is…
Continue reading “Loyalty Barbie Land”…
Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk

Time to Riff app – a loyalty program

The discount loyalty program for the clients of two retail…
Continue reading “Time to Riff app – a loyalty program”…
Posted on: 20 October 2023 Last updated on: 20 October 2023 Comments: 0 Written by: Tomasz Makaruk
Obraz zawierający osoba, zrzut ekranu, sztuka, w pomieszczeniu Opis wygenerowany automatycznie

Prices and Emotions. Key success factors in competing for consumer budgets limited by inflation.

Inflation has limited the purchasing power of consumers. At the…
Continue reading “Prices and Emotions. Key success factors in competing for consumer budgets limited by inflation.”…
Posted on: 20 June 2023 Last updated on: 20 June 2023 Comments: 0 Written by: Tomasz Makaruk

Customer loyalty in the age of UX, Content, and AI

In today’s dynamic business world, acquiring and retaining customers has…
Continue reading “Customer loyalty in the age of UX, Content, and AI”…
Posted on: 1 June 2023 Last updated on: 1 June 2023 Comments: 0 Written by: Tomasz Makaruk

5 Rules for effective implementation, the know-how of loyalty programmes!

We find ourselves in a time when the desire to…
Continue reading “5 Rules for effective implementation, the know-how of loyalty programmes!”…
Posted on: 14 April 2023 Last updated on: 14 April 2023 Comments: 0 Written by: Karolina

ROI in loyalty programmes

Authoring a blog dedicated to the international community of experts…
Continue reading “ROI in loyalty programmes”…
Posted on: 6 March 2023 Last updated on: 6 March 2023 Comments: 0 Written by: Tomasz Makaruk

What does ChatGPT know about loyalty?

A few years ago, my then 12-year-old son came running…
Continue reading “What does ChatGPT know about loyalty?”…
Posted on: 13 January 2023 Last updated on: 31 January 2023 Comments: 0 Written by: Tomasz Makaruk

How can you build a good loyalty programme?

Determining the reasons for and goals of a loyalty programme…
Continue reading “How can you build a good loyalty programme?”…
Posted on: 28 December 2022 Last updated on: 9 February 2023 Comments: 0 Written by: Tomasz Makaruk

Are we in for some kind of technological Armageddon?

This article was written by the i360 Digital & CRM…
Continue reading “Are we in for some kind of technological Armageddon?”…
Posted on: 14 November 2022 Last updated on: 16 November 2022 Comments: 0 Written by: Tomasz Makaruk
« Previous page 1 2 3 4 … 8 Next page »

About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

Want to know more about me?

Certificate ISO 27001

Znak certyfikacji ISO 27001 - i360 Sp. z o.o.

DATA PROTECTION OFFICER
Weronika Karkówka

e-mail: [email protected]

See also

  • Contents
  • Incentive and loyalty programmes
  • My CSR
© 2026 Tomasz Makaruk | Using Modern WordPress theme. | Back to top ↑
  • LinkedIn
  • i360
  • Back to top ↑