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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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Category: Loyalty programs (page 2)

ROI in loyalty programmes - Tomasz Makaruk

ROI in loyalty programmes

Authoring a blog dedicated to the international community of experts…
Continue reading “ROI in loyalty programmes”…
Posted on: 6 March 2023 Last updated on: 6 March 2023 Comments: 0 Written by: Tomasz Makaruk
What does ChatGPT know about loyalty? - Tomasz Makaruk

What does ChatGPT know about loyalty?

A few years ago, my then 12-year-old son came running…
Continue reading “What does ChatGPT know about loyalty?”…
Posted on: 13 January 2023 Last updated on: 31 January 2023 Comments: 0 Written by: Tomasz Makaruk
How can you build a good loyalty programme? - Tomasz Makaruk

How can you build a good loyalty programme?

Determining the reasons for and goals of a loyalty programme…
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Posted on: 28 December 2022 Last updated on: 9 February 2023 Comments: 0 Written by: Tomasz Makaruk
In fear of opening refrigerators, or loyalty programs in 2022 - Tomasz Makaruk

In fear of opening refrigerators, or loyalty programs in 2022

This text is an introduction to the Loyalty Programs Monitor…
Continue reading “In fear of opening refrigerators, or loyalty programs in 2022”…
Posted on: 13 September 2022 Last updated on: 13 September 2022 Comments: 0 Written by: Tomasz Makaruk
The metaverse in loyalty programmes. And much more. - Tomasz Makaruk

The metaverse in loyalty programmes. And much more.

The concept of the metaverse had been familiar to fans…
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Posted on: 25 May 2022 Last updated on: 9 February 2023 Comments: 0 Written by: login_at
Loyalty management in traditional trade - Tomasz Makaruk

Loyalty management in traditional trade

We recently gave a lecture, “Data journey: digitalization, automation and…
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Posted on: 23 May 2022 Last updated on: 9 February 2023 Comments: 1 Written by: login_at
Certified Loyalty Marketing Professional - Tomasz Makaruk

Certified Loyalty Marketing Professional

CLMP, or Certified Loyalty Marketing Professional, is a 3-day seminar…
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Posted on: 31 March 2022 Last updated on: 6 April 2022 Comments: 0 Written by: Tomasz Makaruk
Loyalty Insights from Poland – my interview on Let’s Talk Loyalty - Tomasz Makaruk

Loyalty Insights from Poland – my interview on Let’s Talk Loyalty

WOW. What a fantastic experience to be a guest on…
Continue reading “Loyalty Insights from Poland – my interview on Let’s Talk Loyalty”…
Posted on: 16 March 2022 Last updated on: 16 March 2022 Comments: 0 Written by: Tomasz Makaruk
i360 is Gold Partner of Loyalty Planet 360° Forum - Tomasz Makaruk

i360 is Gold Partner of Loyalty Planet 360° Forum

On 21-22 April 2022, one of the most important events…
Continue reading “i360 is Gold Partner of Loyalty Planet 360° Forum”…
Posted on: 14 March 2022 Last updated on: 15 March 2022 Comments: 0 Written by: Tomasz Makaruk
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About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

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