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Tomasz Makaruk

Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries.

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Category: Publications, interviews, comments

Celebrating 10 years of continuous cooperation with Łukasz Sankowski - Tomasz Makaruk

Celebrating 10 years of continuous cooperation with Łukasz Sankowski

If you have been working with someone for over a…
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Posted on: 12 August 2025 Last updated on: 12 August 2025 Comments: 0 Written by: Tomasz Makaruk
Customer loyalty in the age of UX, Content, and AI - Tomasz Makaruk

Customer loyalty in the age of UX, Content, and AI

In today’s dynamic business world, acquiring and retaining customers has…
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Posted on: 1 June 2023 Last updated on: 1 June 2023 Comments: 0 Written by: Tomasz Makaruk
Are we in for some kind of technological Armageddon? - Tomasz Makaruk

Are we in for some kind of technological Armageddon?

This article was written by the i360 Digital & CRM…
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Posted on: 14 November 2022 Last updated on: 16 November 2022 Comments: 0 Written by: Tomasz Makaruk
Click&Collect in a mobile application - Tomasz Makaruk

Click&Collect in a mobile application

The dynamic development of the modern market has significantly contributed…
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Posted on: 13 January 2022 Last updated on: 13 January 2022 Comments: 0 Written by: Tomasz Makaruk
Organizers of promotional lotteries are not obliged to submit IGH-1 and IGH/1A - Tomasz Makaruk

Organizers of promotional lotteries are not obliged to submit IGH-1 and IGH/1A

Exactly a year ago, on 16 October 2017, I posted…
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Posted on: 17 October 2018 Last updated on: 7 November 2018 Comments: 0 Written by: dr Tomasz Makaruk
Failure of the Plenti coalition program in the USA - Tomasz Makaruk

Failure of the Plenti coalition program in the USA

The welcome text at www.plenti.com sounds like the last farewell…
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Posted on: 13 September 2018 Last updated on: 25 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
Everything on the phone. Conclusions from the “Monitor of Loyalty Programs” study - Tomasz Makaruk

Everything on the phone. Conclusions from the “Monitor of Loyalty Programs” study

The following text has been posted as an introduction of…
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Posted on: 28 August 2018 Last updated on: 25 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
Market of loyalty programs 2018 - Tomasz Makaruk

Market of loyalty programs 2018

Last 12 months, ie the period between September 2017 and…
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Posted on: 27 August 2018 Last updated on: 22 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
7 costly mistakes, that 8 of 10 organizers of loyalty programs make - Tomasz Makaruk

7 costly mistakes, that 8 of 10 organizers of loyalty programs make

Analysis of experiences from 2009-2018 Loyalty programs are currently very…
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Posted on: 13 June 2018 Last updated on: 22 October 2018 Comments: 0 Written by: dr Tomasz Makaruk
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About the author


Hello. My name is Tomasz Makaruk and I’m an economist by education. In my blog I describe the most interesting and complicated issues that I encounter every day related to the creation and management of loyalty programmes and promotional lotteries. I only share concrete, in-depth analysis that I believe will be useful in your professional work.

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